Growing Simplified to 43,000+ Keyword Rankings Through Strategic SaaS SEO

Executive Summary

Simplified.com, a rapidly growing AI-powered design and marketing platform, partnered with Rank.co.com to significantly increase its organic footprint and online authority. Operating in the hyper-competitive SaaS market, they needed results that were both fast and impactful. In a short period, our team successfully increased Simplified’s Domain Rating (DR) by 7 points, acquired over 1,000 new, high-quality backlinks, and secured rankings for over 43,000 new organic keywords.

The Challenge: Gaining Visibility in a Crowded Market

Simplified.com offers an “all-in-one” platform, which means it competes across multiple verticals simultaneously, including AI writing, graphic design, video editing, and social media management.

Their primary challenges were:

– Low Domain Authority (DR): Compared to established competitors, Simplified’s lower DR was hindering its ability to rank for competitive keywords.

– Weak Backlink Profile: While the site was earning some links organically, it lacked the powerful, strategic link-building engine required to overtake market leaders.

– Limited Keyword Rankings: The platform was missing out on thousands of valuable “bottom-of-the-funnel” keywords, losing potential customers to competitors.

Our Strategy: A Scalable & High-Quality Approach

We implemented a data-driven link-building strategy designed to simultaneously boost domain authority and target high-intent keywords.

1. High-Authority Link Building: Instead of focusing on generic links, we targeted high-authority and topically relevant websites within Simplified’s industry. Our outreach team successfully secured over 1,000 new backlinks from unique domains. These links not only increased DR but also passed relevant “link juice” to key pages.

2. Strategic Keyword Targeting: We worked closely with Simplified’s content team to align our link-building efforts with their most critical pages. We prioritized high-volume, high-intent keywords such as “AI content writer,” “social media scheduler,” and “graphic design tools” to drive qualified traffic.

3. DR & Authority Boost: Our consistent acquisition of high-quality links signaled to search engines that Simplified.com was a credible and authoritative source. This directly contributed to a rapid increase in its Ahrefs Domain Rating (DR).

The Results: Explosive Organic Growth

Our relentless efforts produced exceptional and immediate results. Within a short timeframe, we achieved the following milestones:

– 1,000+ New Backlinks: We acquired over 1,000 high-quality, relevant backlinks, significantly strengthening Simplified’s backlink profile.

– +7 Point DR Increase: The platform’s Domain Rating (DR) grew by 7 points, boosting its authority and trustworthiness in the eyes of Google.

– 43,000+ New Keyword Rankings: Most importantly, Simplified began ranking for over 43,000 new organic keywords, capturing a massive new audience.

Conclusion

The Simplified.com success story demonstrates how a precise, scalable, and high-quality SEO and link-building strategy can rapidly transform a brand’s online presence. Through its partnership with Rank.co.com, Simplified not only bolstered its authority but also established a dominant ranking footprint for thousands of new keywords, paving the way for sustained organic traffic and customer growth.